Recent changes to the Municipal Elections Act, 1996 created rules for third party advertising.
Ontario residents, corporations and trade unions that will incur expenses for advertisements related to the promotion, support or opposition of a candidate, or take a position on a “yes” or “no” question on the ballot, in any broadcast, print, electronic, or other medium must register as a third party advertiser.
The Ministry of Municipal Affairs has a Guide for Third Party Advertisers which contains information about who can register to be a third party advertiser, what registration allows them to do, and the rules that third party advertisers must follow.
Any potential Third Party Advertisers should review the Municipality’s Election Sign By-law and are also encouraged to review the County of Peterborough’s Sign By-law and/or contact the Ministry of Transportation regarding their election sign policies.
Third Party Advertiser Registration Preparation
An individual or a representative of a corporation or trade union must file a Notice of Registration (Form 7) in person. Registration for third party advertisers begins on May 1, 2018 and closes on Friday, October 19, 2018.